What you do not forget to open your store? With answers to these questions you have to prepare the foundation for the further successful development of your business. Below is a checklist developed by the three directors of stores who wished to remain anonymous.
Svetlana Vladislavovna Sysoev, director and leading expert training and information of "Super Retail."
On the last day before opening a clothing store owner appeared. He had already approved design, to say "yes" with respect to commercial equipment and even personally present in the selection range. Deep in thought, he walked four square meters of retail space. Everything was good, but something was missing ... "And the staff?" - He cried out in terror. Do not laugh, this is a true story. What you do not forget to open your store? Below is a checklist developed by the three directors of stores who wished to remain anonymous.
1. Choosing ideas store. The most pressing issue. Do I have to market what you are going to sell? What are the possible competitors in their chosen field? Large, medium or small shop? Think about it, what will be the form of the organization of trade - over the counter, self-service or mixed? One store or chain?
2. Identification of potential buyers. Who will come to your store? Are you sure that they are interested in your products? That's what you think, or potential customers? And if they do not lied? Be sure to talk to representatives of your target audience in advance. And find out who lives next door.
3. Range. What is the range of products offered will have you on the shelves? And they sold the competitors and is it popular? Will you sell related products? Will you allocate space for tenants, a branch of the bank or exchange office, its own mini-production?
4. Financial calculations. The business plan should be drawn up as carefully as possible. Most of the costs are incidental expenses. So multiply its calculations on the two. Do you have enough money to bring his idea to life? It's better just to place financial priorities than to lay off staff because there is nothing to pay him a salary.
5. Legal aspects. You made a list of the required documents? Did you remember to get a license? A major administrative document (SDT)? A complete package of initial permits (IRD) have prepared? All documents must be certified and approved. Do not forget that almost always documented delayed. Try to meet all the requirements, recommendations and regulations to the maximum extent - it will reduce the number of occasions for testing and fault-finding.
6. Name of the store. Who came up with the name for your shop? Why did you decide that this is a good name? And it not possible to remake it into something cacophonous? What people think about it the potential buyers? Ask them to shop with whatever name they would come with pleasure.
7. Choosing a location. Store should be located so that before it can be easily reached. Also, consider: do your store residents of the area? Will there be for him to travel from other areas? And who is it?
8. Design. Prior to selection of the room is to think outside of the store and the interior design. Submit your next shop: how it looks on the outside and inside. Do not forget that phrases like "I want to make it all nice" everyone perceives differently, especially designers. So put them specific tasks. And make sure they understand you. A document on outdoor advertising, no way are the sign and other panels and boards, have you received?
9. Selection of the room. You will build themselves, to buy or rent space? In any case, the room must be suitable in size and layout. When you select should be aware of the technical conditions of connection of external communication systems, such as electricity, water, heating and cooling, ventilation and air-conditioning, telephone and internet lines, security systems, etc. Decide whether you need an internal service entrance with the possibility of entrance trucks. What should be the back rooms? Conveniently they located? Do they fit in everything you want to sell? Do not forget - parking, well-groomed okolomagazinnoe space will create a favorable impression of your store.
10. Equipment. An important point is the selection and timely order and trade processing equipment from specialized companies. Whether it meets the specific character and the level of your store? Be sure to consider the size of your store. You have to put the purchased equipment so that between them was convenient to get to customers? And the colors of equipment and interior design matches? Cash registers affect customer traffic. Take care of his modernity, comfort for the cashier and the required amount.
11. Suppliers. What did you use when choosing a supplier? The focus is on price, product quality, location, vendor performance of the firm (commitment, punctuality), delivery schedule. You will work with one or more? Long-term relationships with stable suppliers will save not only money, but also your nerves. Consider support from the vendor in the form of training on the product for merchants, POS-materials, or advertising. Requires an analysis of vendors willing to fulfill your requirements.
12. Logistics and inventory systems. Think about the amount and frequency of deliveries. Depending on the distance of the supplier and the volume of deliveries, select the mode of transport. Do not forget to insure the transported goods. Take care of the proper placement of items in stock. On incorrect transportation, unloading and storage of goods shops are losing a lot of money. It is better to mark every item is in stock. On the one hand, allows to trace the path of the inner product, to facilitate the accounting system, and the other - to prevent peresortitsu and theft.
13. The interior design and layout of goods. Are you familiar with the rules of merchandising? Or had laid out the goods as (ie, as a fit)? You most convenient to consider the product and take it off the shelves? And where are the price tags? Do not forget that they must be legible and located in close proximity to the product. Placed an advertisement must not overlap the review of other goods.
14. Recruitment. Staff - people they depend on the turnover and profits of your store. Staff should be planned well in advance and not be limited to a set of "an acquaintance." How many people should work? In one shift or two? That regulates their behavior at work? Will your store introduced a special dress code for employees? Whether you need a simple hiring manager or should find the real director of personnel?
15. Education staff. Pre-teaching staff will have to initially create a cohesive team, laying the grain of corporate culture and to acquire the necessary skills and knowledge to work. Your salespeople know how to sell? Why do you say that? And managers are able to manage? Will they use every minute you have questions? Write a list of what needs to know and be able to your seller and think about what the list needs to be taught.
16. Advertising. Information support will attract more buyers. How are you going to open the store? This will be a show or special event sale at discount prices? And how will you attract buyers after the shop will be open? Try to keep any event held at the store (for example, discounts for pensioners on Mondays), and information events were reported in the media.
17. Tenants of vacant space. Despite the fact that renting your space makes money, you need to carefully choose their neighbors. Do not let the style or image of the tenants destroyed the integrity of the idea of the store. For example, if you sell sporting goods and propagandiruete healthy lifestyle - avoid proximity to tobacco and alcohol products.
18. Security. How do you protect your store? Depending on your budget and whether you can combine different EAS equipment. The introduction of antitheft protection product will help prevent the removal of unpaid goods from the store. There are also video surveillance systems, special mirrors and surveillance and analysis of operations cashier.
So, ask yourself a final question: do not forget (a) something I absorbed the hassle of opening of the store?
With answers to these questions, we prepare the foundation for the further successful development of our store. The stronger the foundation, the more floors you can build and the longer it will stand our building. A solid foundation of the store - 50% of its future success.
References
For preparation of this work were used materials from the site http://www.elitarium.ru/
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