Arrange you contests on your website? If not, then you're missing a great opportunity to attract new visitors, increase the proportion of its presence on the web, and, consequently, profits. Every day, thousands of people are connecting to the internet to find some competition and try to win. Why do not you start to attract these people to your web site?
Why the competition?
One could argue that these people come to your site with only one purpose - to win the competition. They come to be recorded and go. Yes, it's true, but at periodic tenders they ENTERED your site to your bookmarks, and even then it may be of interest not only to the player himself, but his household, if they have access to the same computer. In addition, both players have some of his interests. A brilliant example of this is the recently which came to me a letter ". Should note that initially I just visited your site in order to participate in the competition, but now I'm going back to it regularly and sign up for your newsletter. Thank you." Thus, the benefits of competition is not limited to a simple increase in the number of page views.
Types of competitions
Now that you've seen the benefits of competitions, you're faced with the problem: what type of competition to choose? There are several different types of competitions from simple lotteries entered on the list e-mail addresses to serious quizzes designed for serious work of the player. By far the most simple contests are the most popular, as they require a minimum of effort from the participant. More often than not, to participate in such a contest to be entered in a special form of your name and e-mail address, and that's enough for the win. As for the other types, you can conduct surveys (holding a raffle among the respondents, regardless of the correct answer), quizzes, where to win you need to correctly answer a series of questions, guessing riddles, organize active games (shooting, catching mice, etc.) . Then what kind of competition you choose will determine the amount of time that the user will have to spend on your page contests.
Sponsors and prizes
You have decided that the contest is beneficial for you, but where will you get prizes for your actions, whether they be valuable? Most likely you will have to pay for itself the first two or three contests. In order not to break your budget, use inexpensive but substantial prizes, such as certificates of online shopping (the same money, but only with the right to purchase a certain product - approx. Lane.), Paid services, free magazine subscriptions, or simply a check for 25 U.S.. If you do keep an online store, you may be best for you to distribution of goods (or certificate) from their own store. And, no matter what the prize itself - people love to win and receive gifts, and the size and nature of the gift is of secondary importance.
After spending several successful competitions, you can try to find a sponsor for subsequent draws. Determine the minimum value of sponsorship. It may depend on the competition itself, and on the type of advertising (and the audience), you can offer the sponsor.
On my site TheFamilyCorner.com sponsor receives a reference to the first page, the link to the contest page, as well as a mention in a periodic newsletter. The minimum cost of participation - $ 30-50 - depending on the traffic that will sponsor (of course, any contest is not a sponsor). Please note that this is a much better deal than buying an ordinary advertising as thirty dollars, you are unlikely to be able to place an ad in an ezine with more than 8 thousand subscribers.
As you can see, this cooperation can be very profitable for the advertiser, so make sure to include information about this feature on page drawings and information to advertisers on the site.
Advertising competition
When your competition is running, send the information about it in the news agencies that are interested in this type of information, as well as specialized sites. For example, Moms Network provides descriptions and links to a range of competitions, and it is being sent there people spending most of their time in search of competitions and trying to win them.
Do not forget to mention about the action in its own newsletter, remind about themselves members of open lists that you read regularly (if not inconsistent with the rules of the page) and do not forget to put a prominent link on the front page of their site. You can also include information about the competition in your signature to increase the volume of attracted the audience.
If you already have a sponsor, make a small advertisement to be placed in his newsletter as a sponsor for the benefit advertise your competition, your information is likely to be placed in the appropriate mailing list. Sponsoring the competition - it's not just advertising, but also one of the elements of branding, so it is advisable to send you an advertiser of its visitors, even to the detriment of their own short-term gain.
Attracting new subscribers
Competition - it's a great way to attract new visitors to the site and new subscribers to our newsletter. You can turn into a form of competition subscription option on the app. You can also send participants to the subscription page immediately after filling out the form. By the way, it is necessary to have an independent newsletter for the contestants, at least in order to inform them of new prizes and competitions and prize winners. This newsletter will be a success among the participants as the main source of information about the sweepstakes.
Winner's Choice
Choose the winner from among the correct answers at random and send him / her a form letter with a description of what, when, where and from which site he / she won. I usually put the condition of obligatory response within seven days after sending me notifications about winning. In a response letter must specify the full name, postal address and some information about yourself. If the answer is no set time comes, I pick another winner, this has already happened, and unfortunately, many times. Try to keep the winners are not repeated.
Keep your distance
Along with contests and complaints come from the losers. Do not engage with them in a long correspondence, write a polite reply: "Thank you for participating in our contest. Do not forget to visit us tomorrow to try again." Remember that you can not make everyone happy and always.
Because there are people who spend all their time on the Internet searching for and participation in such contests and competitions, then get ready for the "screened" candidates. Sometimes, choosing the winner and sent him a letter, instead of gratitude I get dry hasty letter avid player. In this case, put a lock on the street address and, if possible, select an alternate winner. You can make a lot of people happy and satisfied owners of a prize, so why would you waste your time and money on professional players?
Continue or stop?
A good choice would be to end the contest at the end of the month and wait a few days before the start of the new. During this time, you can prepare to clean up the database of addresses, to place locks, etc. On its Web site, for example, I spend contests 1 to 25 of each month. Thus, I have 5 days to harvest and recreation. The competition itself (its structure) does not change, but the prizes and sponsors of each new month, so I have a little trouble with the competition itself. By the way, in between competitions attendance drops slightly, because the breaks are small, and the site has another interesting information.
Rules and Regulations
Do not forget that you need a certain set of official rules, prohibitions and restrictions (age, country of residence, etc.). This will allow you to avoid many unpleasant situations with disgruntled participants. Make sure that the rules are clear and they have a link on the front page for the contest. It may not be amiss to refer to an experienced lawyer, especially if you play large sums of money or prizes.
For six months the number of subscribers to the site TheFamilyCorner.com increased 13-fold from 300 to 4,000. The number of visitors during the same period increased by five times, and continues to grow. All this - the result of a focused marketing strategy, which is based on regular contests and raffle prizes.
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